Effective Date: September 4, 2026
Last Updated: September 4, 2026
Gauge Media Group, Inc., doing business as Gauge Store (“Gauge Store,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit store.gaugemagazine.com, create an account, place an order, contact us, subscribe to communications or otherwise interact with our store.
By using our website, you acknowledge the practices described in this Privacy Policy. This Privacy Policy should be read together with our Terms and Conditions, Shipping Policy and Return and Cancellation Policy.
1. Personal Information We Collect
Depending on how you interact with Gauge Store, we may collect:
- Contact information: Your name, email address, telephone number, billing address, shipping address and company name.
- Account information: Login credentials, account preferences, saved addresses, wish lists and account activity.
- Order information: Products purchased, order amount, shipping method, billing and shipping details, transaction status, returns, cancellations, warranties and customer-service communications.
- Payment information: Payment method, billing information, payment authorization status and limited transaction details. Complete payment-card numbers are generally collected and processed by our payment-processing providers rather than directly stored by Gauge Store.
- Device and online activity information: IP address, browser type, device type, operating system, referring pages, pages viewed, products viewed, shopping-cart activity, approximate location and interactions with our website and advertisements.
- Marketing information: Newsletter subscriptions, advertising preferences, promotion participation and interactions with promotional emails or advertisements.
- Communications: Information included in emails, telephone calls, reviews, forms, live-chat messages, support requests and other communications with us.
- Fraud-prevention information: Information used to verify transactions, prevent unauthorized purchases and protect our customers and business.
2. How We Collect Information
We may collect personal information:
- Directly from you when you create an account, place an order or contact us;
- Automatically through cookies, pixels, log files and similar technologies;
- From payment processors and digital-wallet providers;
- From shipping carriers, manufacturers, suppliers and fulfillment partners;
- From advertising, analytics, review and marketing providers;
- From fraud-prevention, security and identity-verification providers; and
- From publicly available or lawfully obtained sources.
3. How We Use Personal Information
We may use personal information to:
- Operate and maintain the Gauge Store website;
- Process payments and complete orders;
- Arrange shipping, drop-shipping, delivery, returns and warranties;
- Provide order confirmations, tracking information and service notices;
- Create and maintain customer accounts;
- Answer questions and provide customer service;
- Detect and prevent fraud, abuse, security incidents and illegal activity;
- Personalize and improve our website, products, services and advertising;
- Measure website traffic, advertising performance and customer engagement;
- Send news, promotions and special offers concerning Gauge Store, Gauge Magazine, Slamology and related Gauge Media Group brands;
- Request product or service reviews;
- Maintain business, tax, accounting, warranty and transaction records;
- Enforce our policies and agreements; and
- Comply with legal obligations and protect our rights and property.
4. How We Disclose Personal Information
We may disclose personal information to the following categories of recipients when reasonably necessary:
- E-commerce providers: Including BigCommerce and related providers that host and operate our online store.
- Payment providers: Including credit-card processors, fraud-prevention providers and digital-wallet providers associated with the payment options displayed during checkout.
- Shipping and fulfillment providers: Including carriers, manufacturers, distributors, suppliers and drop-shipping partners that need information to complete an order.
- Marketing and advertising providers: Including email, advertising, analytics and campaign-management providers such as Google and Meta, where used.
- Review providers: Including Trustpilot and similar services used to request or display customer reviews.
- Customer-support providers: Including Provide Support and other services used to provide optional live-chat or customer-assistance features.
- Security providers: Including fraud-prevention, cybersecurity, hosting and website-protection services.
- Professional advisers: Including attorneys, accountants, insurers, financial institutions and other professional advisers.
- Government authorities: When required by law, court order, subpoena or other lawful process, or when necessary to protect rights, property, safety or prevent fraud.
- Business transaction participants: In connection with a merger, acquisition, financing, reorganization, sale of assets or similar business transaction, subject to applicable law.
Manufacturers, suppliers and fulfillment partners that receive order information may have their own privacy practices. We encourage customers to review the privacy policies of third-party services they use.
5. Selling and Sharing Personal Information
Gauge Store does not sell or rent customer mailing lists or personal information to unrelated companies for money.
We use customer contact information to communicate about Gauge Store orders and, where permitted, to promote Gauge Store, Gauge Magazine, Slamology and other Gauge Media Group offerings.
We may use advertising and analytics services, including services provided by Google or Meta. These services may collect information through cookies, pixels or similar technologies and use it to measure advertisements or present advertising based on online activity.
Certain state privacy laws may define some of these activities as “sharing,” “targeted advertising” or a “sale,” even when no money is exchanged.
Where applicable, you may request to opt out of the sale or sharing of personal information or the use of personal information for targeted advertising by rejecting optional advertising cookies, using our cookie preference tools or contacting us using the information below.
6. Cookies and Similar Technologies
Gauge Store and its service providers may use cookies, pixels, tags, local storage and similar technologies to:
- Keep the website and checkout functioning;
- Remember shopping-cart contents and account preferences;
- Prevent fraud and maintain security;
- Measure traffic and website performance;
- Understand how visitors use the website; and
- Measure, personalize or deliver advertising.
Cookie Categories
Our website uses the following general categories of cookies and similar technologies:
- Essential: Necessary for core website functions such as security, account access, shopping-cart operation and checkout. These technologies cannot generally be disabled through our cookie preference tool.
- Functional: Support optional website features and services, including customer reviews and live-chat assistance provided through services such as Trustpilot and Provide Support.
- Analytics: Help us understand website traffic, page usage, customer interactions and store performance. We use Google Analytics 4 for these purposes when analytics consent is provided.
- Targeting and Advertising: Help measure advertising performance and may be used to provide more relevant advertising. These technologies may include services provided by Meta and Google when advertising consent is provided.
Your Cookie Choices
When our cookie banner is displayed, you may accept all optional cookies, reject optional cookies or select individual categories through Cookie Settings.
Optional Functional, Analytics and Targeting or Advertising technologies will be controlled according to the selections made through our cookie preference tool.
You may withdraw or change your consent by clearing the cookies for this website in your browser and revisiting our website. This will cause the cookie preference banner to appear again.
You may also control certain cookies through your browser settings. Blocking essential cookies may prevent the shopping cart, customer account or checkout from working correctly.
Disabling optional cookies will not prevent you from placing an order, although certain optional features such as live chat, customer-review displays, analytics or personalized advertising may not be available.
Because there is currently no universally accepted standard for browser “Do Not Track” signals, our website may not respond to every such signal. Where required by applicable law, we will process legally recognized opt-out preference signals that our systems are capable of detecting.
7. Google Analytics 4
When Analytics cookies are accepted, Gauge Store uses Google Analytics 4 to help measure website traffic, product views, shopping-cart activity, checkout activity, purchases and other interactions with our store.
Google Analytics may process information such as IP address, device information, browser information, referring pages, pages viewed and interactions with the website. Gauge Store uses this information to understand store performance and improve the customer experience.
Google Analytics 4 does not load through our storefront’s consent-controlled integration when Analytics cookies are rejected.
8. Meta Pixel and Advertising Services
When Targeting or Advertising cookies are accepted, Gauge Store may use the Meta Pixel and other advertising technologies to measure advertising performance, understand customer interactions and improve advertising campaigns.
These services may collect device information, browser information, IP address, referring information, pages viewed, products viewed, shopping-cart activity, purchase activity and advertising interactions.
The Meta Pixel does not load through our storefront’s consent-controlled integration when Targeting or Advertising cookies are rejected.
9. Trustpilot and Customer Reviews
When Functional cookies are accepted, Gauge Store may use Trustpilot to display customer-review features or request reviews concerning purchases and customer experiences.
Information reasonably necessary to request or manage a review may be provided to Trustpilot in connection with an order or customer interaction.
Optional Trustpilot storefront features do not load through our consent-controlled scripts when Functional cookies are rejected.
10. Live-Chat Services
When Functional cookies are accepted, Gauge Store may use Provide Support to make optional live-chat assistance available.
If you use live chat, the service may process device information, browser information, IP address and information that you voluntarily enter into the chat.
Provide Support’s live-chat service does not load through our consent-controlled script when Functional cookies are rejected.
11. Email and Marketing Communications
We may use your email address to provide order information, respond to requests, request reviews and send news or promotions concerning Gauge Store, Gauge Magazine, Slamology or related Gauge Media Group offerings.
You may unsubscribe from promotional emails by using the unsubscribe link included in the email or by contacting us.
Unsubscribing from promotional messages will not prevent us from sending transactional communications such as order confirmations, shipping notices, policy updates or responses to customer-service requests.
12. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including completing orders, providing customer service, maintaining warranty and transaction records, preventing fraud, resolving disputes, enforcing agreements and complying with tax, accounting and other legal requirements.
Retention periods vary depending on the type of information, our business needs, contractual obligations and applicable law. When information is no longer reasonably needed, we may delete it, de-identify it or securely dispose of it.
13. Security
We use reasonable administrative, technical and physical safeguards designed to protect personal information. However, no website, transmission, payment system or storage system can be guaranteed to be completely secure.
Customers are responsible for protecting their account passwords and should contact us promptly if they believe an account or transaction has been used without authorization.
14. Your Privacy Rights
Depending on where you reside and whether a particular privacy law applies, you may have the right to:
- Confirm whether we process your personal information;
- Request access to personal information we maintain about you;
- Request correction of inaccurate personal information;
- Request deletion of certain personal information;
- Request a portable copy of certain personal information;
- Opt out of targeted advertising, the sale of personal information or certain profiling activities;
- Withdraw consent where processing is based on consent; and
- Appeal a decision we make concerning a privacy request.
These rights are subject to exceptions and limitations under applicable law. We may need to verify your identity before completing a request.
Authorized agents may submit requests where permitted by law, but we may require proof of the agent’s authority and verification of the consumer’s identity.
To submit a privacy request or appeal a previous decision, email sales@gaugemagazine.com with the subject line Privacy Request. Please describe the request and provide enough information for us to locate and verify the relevant records.
We will not unlawfully discriminate against you for exercising an applicable privacy right.
15. California Privacy Information
California residents may have additional rights under California privacy laws. Depending on whether those laws apply to Gauge Store, these may include rights to know, access, correct or delete personal information and to opt out of the sale or sharing of personal information.
The categories of personal information we may collect are described in Section 1. The business and commercial purposes for collecting that information are described in Section 3, and the categories of recipients are described in Section 4.
Gauge Store does not knowingly sell or share the personal information of consumers under 16 years of age.
16. Children’s Privacy
Our store is intended for a general adult audience and is not directed to children under 13. We do not knowingly collect personal information directly from children under 13.
If you believe a child has provided personal information to us, please contact us so we can review and, where appropriate, delete it.
17. Third-Party Websites and Services
Our website may contain links to websites or services operated by other companies. Gauge Store does not control and is not responsible for the privacy, security, content or practices of those third parties.
This Privacy Policy applies only to Gauge Store’s handling of personal information.
18. Changes to This Privacy Policy
We may update this Privacy Policy as our business, technology, service providers or legal obligations change. The revised policy will be posted on this page with an updated “Last Updated” date.
If required by law, we will provide additional notice or obtain consent before a material change becomes effective.
19. Contact Us
For questions, privacy requests or complaints, contact:
Gauge Media Group, Inc. d/b/a Gauge Store
6919 S. Kentucky Ave., Building 2
Camby, Indiana 46113
United States
Phone: 317-856-1810
Email: sales@gaugemagazine.com
Contact Form: Contact Gauge Store
